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  • Writer's pictureAnna Sophie

How analytics can help you drive performance?

Updated: Oct 24, 2022



ANALYTICS DATA AND INSIGHTS

When I work with my Clients, I firstly look into the current performance of the website. The insights give me a good understanding of what is going on and what may need some improvements.


Curious on what we can get? My recent work example:


- More that 80% of customers are on mobile as oppose to 20% on desktop

- Traffic mostly comes from direct (X%), search (X%) and social (X%)

- Instagram is your main driver of traffic from socials (X%)

- Your customers are mostly based in Australia, about X% in the U.S and X% in India (you may as well end up with more details on Gender / Age)

- Unfortunately we see X% reduction of sales sessions YoY and X% reduction of total orders / site views this year

- Only X% of customers who visit your website add products to the cart, about X% of those actually buy the product, conversion E2E is X%. Suggestion: Make it easy to add products into the cart.

- Your top landing pages are i.e. Homepage, and those which convert best are: X.

- Your site speed is low, which may need addressing. It will help with SEO.


Some common truths are:

  • Majority of sessions are now on mobile, so the optimisation there is key

  • The end to end conversion (site conversion + form or cart conversion) is above 2-3% it's actually very good and above average

  • Some channels like direct traffic can have much higher conversion rate than those coming from search. It's worth investing in getting higher traffic there.


Interested in more? Reach out to sophiesdigitalconsulting@gmail.com

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